Realising our broadband future
Disclaimer: Liveblogging
Second session of the 2009 Australian Govermment summit on broadband, http://broadbandfuture.gov.au, featuring Craig Mundie (Microsoft), Vint Cerf and David King (Google), Samantha Hannah-Rankin (Auspost), Nick Gruen (Gov 2.0).
Mundie, Microsoft
Broadband access is not simply about infrastructure but also inspiring social and economic innovations. Discusses the way devices are going to change and become embedded in our everyday life, through user interfaces involving gestures, facial signals and so on – “entirely new relationship between computers and people… pervasive and intuitive system that works on your behalf”. [A relatively underwhelming piece of gee-whizzery]
Vint Cerf, Google and Father of Internet
Investment in NBN needs to be carefully managed – not just edge connectivity, but more impact at core and the backhaul. Cerf emphasises the importance of end-to-end principle and the requirement to avoid constraints within the system once a person gets access. Cerf calls it “permissionless innovation”. Also bear in mind that we need to help people to see why they should use the new ideas which might flow, potentially, from the new infrastructure. Cerf comments on the lack of competition within the USA – Australia’s approach is “quite stunning” in separating the network from the services. “new kinds of competitive applications” can emerge without constraints. Cerf notes that high-speed widespread networks enable Australia to connect economically much more easily with the rest of the world, not just within Australia. Ponders that there might be multiple and different fibres passing or near premises. Cerf sees this as a benefit, not a problem.
David King, Google (You Tube)
Why talk about YouTube in this kind of forum? Great case study of what more bandwidth can do. YT is good for culture and politics, media and moneymaking. Note the importance of link to other technologies – cameras are cheaper now, easier.
YT is growing steadily. Example of business link: marketing of music via videos. But, more than that, YT creates new business – people want to put music into their OWN videos and the originator of the music shares in the revenue when this happens, as well as adverts to sell. Example: home film maker puts short demo up on YT, ends up getting major studio contract to turn demo into real film.
Reach: – global audience like no other platform (eg Sarah Boyle 300 million views = #1 on album charts)
Rights: – scalable, automated, choice-laden system for video management (inlcluding archive of video!)
Research: – people can understand who and when and where people watch videos. (e.g. Mr Bean popular in Saudi Arabia, discovered this via YT)
Revenue: – 38% of media consumed online, 9% of ad revenue
Hannah-Rankin, Australia Post
AusPost view – NBN establishes capacity for digital services the same as traditional postal analog services (security, confidence, etc of communication). Need to establish familiarity among consumers and services so they know why and how to use NBN. Auspost is about equality of access.. everyone can use it; trying to bring a similar apporoach into the future via the NBN.
H-R claims we move from massification from customisation, classic link of postmodernity and IT as the sequel to modernity.
[H-R utilises standard language re interoperability, unlocking potential value, confidence, synergy and so on: this is part of the problem. The language of 'IT implementation' is not the language of politics, culture or real business, even though we depend ON that language]
“Compelling consumer-centric solutions”
Gruen
Simple definition of Web 1.0 – email and website (point to point) – vs Web 2.0 – multi-channel and networks. Emphasises that Web 2.0 is NOT fancy technology. What broadband brings is “higher speeds and ubiquity”. What is Web 2.0? “I’s about culture change” (Draws on O’Reilly).
See The Government 2.0 Taskforce reports at : http://gov2.net.au/
- Collaborate
- Improvise
- Share
- Play
- users build value
- be modular
- Build for value, monetise later
- this stuff makes government VERY nervous.
Before 2000, Gruen says as an economist, that he thought governments built public goods. But, in Web 2.0, the private sector builds public goods [well, you might say THAT about the internet!]. So government needs to catch up to this approach.
“Organisation without organisations”
“low-cost social formations”
“low-cost experimentation and startup”
“turbocharge the market for reputation”
Key point – identity needs to be STABLE. We don’t need to know WHO you are, we need to know you are the same person you were before and will be in future. And, once we start to get identity stable, online, then reputation can be built, attached to identity
A final key point from Gruen re Government 2.0 work: it’s about data, of which we have masses, visualised in new ways, leading to understanding, acceptance and so on. I would add that the visualisation and management of data involves the need for lots of bandwidth – which further provides an reason for NBN not previously or commonly discussed.
Brad Wearn, CIO BHP
Presents case study on BHP Billiton’s use of broadband comms within their massive Pilbara operation. Straightforward discussion of infrastructure re railroad control system. Like a mini version of NBN since it includes fixed and mobile.
Commentary
An array of presentations, all of which appear to be part-advertisement for the the business behind them, part advertisement for the possibilities of broadband, and show a diversity of ways of addressing the possible audience. Microsoft: a smoke and mirros performance that owes more to science fiction than the realities of social change; YouTube: a presentation that embodies why YT is successful – clear and precise and in the language of the audience; Australia Post: presentation laden with biz-speak from the IT sector which, fundamentally, is a plea for relevance from a threatened organisation…or is that too harsh?
Gruen is such a literate and capable analyst of and proponent of Web 2.0 and its relationship with governance. His linking of the economics of public goods to the development of Web 2.0 style architectures and systems (the private is the public, reversing the way that the public tried to become private) is critical to grasping the entry of the internet into mainstream. Many internet commentators have been saying for years that the internet is explicable as privately created and owned public goods; now this idea enters the mainstream. He also is fearless to utilise the government’s own failings (eg in copyright of goivernment documentation) to demonstrate the change needed.
It is often difficult to extract from the presentations the precise reason why they speak to the need for NBN, except insofar as the NBN achieves some other aspects of Internet accessibility rather than the obvious one of speed. In fact, they are starting to suggest to me that the emphasis on speed is irrelevant – it’s about access, first of all; it’s about reliability and soiphistication in the infrastructure; it’s about competition to drive services, not supply of access; it’s about the transition to the ‘ubiquitous utility’ model. Sure, speed matters in relation to some aspects, but there are deeper cultural matters here.
Should we also be considering the diversity of uses as including fundamentally different things? There is a strong move at the moment to try and aggregate many kinds of use (games, business services, ehealth etc) into a single whole – similar to the claim of the entirety of “social computing” in recent EU report – to claim the need for NBN. But, realistically, we know the Internet is now like a road system with 100s of lanes, moving in concert but sometimes not interconnected – it’s not a single superhighway but a dense twisted set of layers and tunnels and so on. From a technical perspective, no problem with aggregated; from a selling / managing perspective – we need multiple messages to different kinds of users. (Comment sparked by Wearn’s comment re latency).